The bottom of your infographic should include fine print with all your sources. This infographic on the evolution of phones is a good example. They won’t be able to tell you details, but they should be able to tell you the core message you’re trying to convey. If you’re planning an infographic with a lot of text, it might as well be a blog post or e-book.Ī quick test: have someone look at your infographic without reading any of the parts, and ask if they are able to grasp the general concept. Infographics are a form of data visualization, which means there should be minimal reading involved.īecause humans prefer to digest visual content, infographics are 30 times more likely to be read than text articles. Why not make it a horse race? Each country can be represented by a horse – it makes it more fun and easy to see the comparisons. For example, say you need to depict how countries are doing selling a particular product. The best way to approach visual storytelling for data that is usually boring: metaphors. Although the infographic below isn’t in English, you can see how it has a strong focal point with smaller images and points flanking it. The focal point should be at the center of the infographic or one of the far ends. There can be smaller images that assist in telling the story, but a strong focal point will draw people in and allow their eyes to digest what’s happening more naturally. You can simplify your infographic’s design by developing a central image to focus on. If you have too many things going on at once, it can be hard to understand what’s going on, which is why many describe it as “too busy.” Figure out how the data will flow from one point to the next. When you’re confident with data, you can move on the developing the theme. Look at reputable websites and blogs in your industry and save any important data points you find. Make sure you check and verify sources for your data it doesn’t matter how engaging your infographic is if the information is incorrect. Now you’ll need to outline a few more components to flesh out your data storytelling: the data you’ll actually be using and the overall theme. The first two components discussed, the topic and title, lay the foundation for your infographic. It can also be very time-consuming to build an infographic from scratch, Excel charts are boring to look at, and not everyone can afford to hire a graphic designer.įortunately, there are tools like Visme that make data visualization easy and eye-catching, and you don’t even need to have design experience. Not many people will want to read or share your infographics if they aren’t visually appealing. Infographics are all about visual communication, so your title must draw them in to look.Ī catchy headline is short, uses catchy adjectives, and utilizes negative wording like “stop” and “without.” But above all, your headline should be an accurate description of what they’re about to see. What story does your infographic tell? How will help your audience? Try and communicate that in your title. Unfortunately, this necessary component is often put on the back burner.

The title is the first thing people will see on the infographic. Take a look at what your audience is talking about on social media and forums, or send out a survey if you need ideas. The only way that sharing will start is if it first resonates with your audience. Remember, an infographic can only go viral if it gets shared again and again. Pick a topic that speaks to their needs, interests and/or pain points. You’re not going to get much engagement if your audience isn’t interested in what you’re sharing. There’s no point in creating an infographic just for the sake of having an infographic. Use visual metaphors and limit the amount of text in your infographic.Ĭite your sources at the bottom of the infographic to make it more trustworthy.ġ0 Tips for Making an Engaging Infographic These ten tips will help you develop an effective infographic. In order to have success with infographics, they need to be engaging and easy to understand. Infographics boil down to data storytelling, or taking complicated, complex information and depicting it in a way that’s easy to understand. Studies show that after three days, people only remember about 10% of what they hear, but that number jumps to 65% when using visual communication. When you really need something to stand out to your audience, infographics can help.

Create an infographic